Paul Dektor

Paul Dektor, the innovative voice in the realm of advertising direction. Born in South Africa in 1959, Dektor started his active career in the early 1980s, predominantly focusing on commercials in a variety of genres. His most acclaimed works include the award-winning commercials for world-renowned brands like Nike, Apple, and General Motors, earning him recognition from Cannes Lions International Festival of Creativity and a number of Clio Awards. Dektor's authorial style is characterized by his ability to blend humour and sentiment seamlessly, creating an emotional connection with his audience. Paul Dektor's talent for storytelling transcends the short form of commercial work, turning everyday products into narratives of human experience.