Samuel Bayer

Samuel Bayer

A master in visual storytelling, Samuel Bayer was born in 1962 in Syracuse, New York, USA. Launching his career in the late 1980s, he is best known for his work in music videos and commercials, with his most renowned pieces being Nirvana's "Smells Like Teen Spirit" and Justin Timberlake's "What Goes Around... Comes Around", the latter of which earned him a Grammy Award. Bayer's directorial style is characterized by its raw, gritty, and atmospheric aesthetic, often using unconventional camera angles and movement to evoke a sense of unease and tension.

As a person, Samuel Bayer is someone who always pushes the boundaries of visual artistry, constantly evolving his craft to reflect the changing tides of the music and film industry.